Today marks 44th World Tourism Day, with digital agenda and AI as main theme

World Tourism Day is being observed today, Sunday, Asoj 11, with various programs organized across Nepal.

This year's theme for the day is "Digital agenda and artificial intelligence to reshape tourism." The Ministry of Culture, Tourism and Civil Aviation, the Nepal Tourism Board and the Department of Tourism are leading the programs, with leading organizations from the tourism sector also taking part.

A main ceremony committee has been formed under the coordination of Department of Tourism Director General Ramkrishna Lamichhane to mark the day in a grand manner. Worldwide, the day is observed every year on September 27.