Red Bull becomes title sponsor of NPL broadcast

Red Bull has become the title sponsor for the live broadcast of the third edition of the Nepal Premier League (NPL). Under a partnership with Himalaya Television Network, NPL broadcasts on Himalaya Sports will now be presented under Red Bull's main sponsorship.

The partnership was formed between the two parties with the aim of further boosting the growing enthusiasm for cricket in Nepal and NPL's popularity. In addition to live matches, pre- and post-match programs and special match content will also be featured in the broadcast.

Himalaya Television Network Chairman Dharmaraj Bhusal said they are very excited about the association with a global brand like Red Bull. He also said there is unprecedented enthusiasm and potential in Nepali cricket at present.

Representing Red Bull Nepal, Saras Beverages Pvt. Ltd. Managing Director Surendra Silwal said the brand is linked with energy, sports and outstanding performance. He said Red Bull has a natural connection with the passion of Nepali cricket fans and expressed happiness at becoming the title sponsor.