Nepal Tourism Board, TikTok launch '#VisitNepal' campaign

The Nepal government, Nepal Tourism Board and TikTok have jointly launched the '#VisitNepal' campaign. The campaign aims to introduce Nepal to the global tourism market.

The campaign formally began on Friday. Under it, Nepal's tourist destinations will be promoted on TikTok through international content creators.

The collaboration is said to add a new dimension to Nepal's destination promotion strategy. Organizers say this marks an important beginning in promoting tourism through social media.

The campaign aims to bring Nepal before TikTok users across the world.